TheVoicemaker Principles: The Art, Heart, and Power of Voice Acting
At the heart of every powerful message is a powerful voice.
In The Art of Voice Acting, delivered at SCITE 2008, Pocholo “The VoiceMaster” Gonzales shared more than just techniques — he revealed the philosophy and principles behind becoming not just a great voice artist, but a purposeful communicator. This isn't just about voice acting; it's about voice living.
Let’s break down the timeless Voicemaker Principles embedded in his talk:
Voice Acting is an Art — and Every Artist Has a Message
It’s not just about sounding good. It’s about being heard with meaning.
TheVoicemaker believes voice acting is more than mimicking tones or creating characters — it’s about communicating stories that move people. Just like other art forms, voice acting demands passion, purpose, and emotion.
Your Voice is Your Identity
Behind every animation, every commercial, every narration… is a human soul.
Pocholo reminds us that our voice is a unique signature. It holds personality, power, and potential. This principle encourages artists to stop hiding behind scripts and start bringing their true selves into every performance.
Skills Without Heart Are Just Noise
One of TheVoicemaker's most impactful teachings is this: skill must serve a purpose.
You can be technically excellent — with perfect diction, pitch, and rhythm — but without intention, your performance falls flat. The voice becomes powerful when it's grounded in emotion, empathy, and authenticity.
Every Role Is a Responsibility
Voice actors bring life to stories, but also carry influence. From anime characters to public service announcements, the voice can inspire, entertain, or educate. With this, TheVoicemaker challenges every artist to ask:
What impact will your voice make?
This is the heart of voice advocacy — using the mic to uplift, awaken, and empower.
Be the Creator, Not Just the Performer
Don’t wait to be discovered. Discover yourself — then create opportunities.
Pocholo didn’t just act in projects. He created platforms — like the Certified Voice Artist Program (CVAP) — and opened doors for thousands.
This Voicemaker Principle is about ownership. Don’t just seek roles. Write them. Produce them. Lead them.
Mentorship is Legacy
Your voice lives beyond you when you teach others to speak.
Pocholo’s career is built on servant leadership — mentoring aspiring voice artists, training public speakers, and advocating for youth empowerment.
True mastery isn’t just about how many roles you’ve done. It’s about how many voices you’ve helped shape.
Voice Without Vision is Just Volume
It’s easy to be loud. But TheVoicemaker reminds us: volume isn’t influence.
What makes a voice unforgettable is clarity of message and consistency of mission. He urges voice actors to align their careers with values, culture, and community.
Speak With Soul
Whether you’re stepping into a booth, teaching a class, or recording your first podcast — your voice matters.
But to truly live by TheVoicemaker Principles, you must:
Know your message.
Feel your purpose.
And speak not just to be heard — but to be felt.
Want to learn directly from The VoiceMaster?
🔗 Visit www.creativoices.com
📺 Subscribe: youtube.com/TheVoiceMaster
📱 Facebook: fb.com/TheVoiceMaster
🎙️ Join the next Certified Voice Artist Program!
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