AI and the Voice Revolution: Insights from The Voice Master

Francis Kiko Flores of Go Agri and Pocholo De Leon Gonzales on Radyo Pilipinas

Imagine waking up one day and hearing a voice so real, so full of emotion, that you’re convinced it’s a person speaking—only to find out it’s AI. That’s the kind of world we’re heading toward, and it’s shaking up industries left and right, including broadcasting and voice acting. But is AI a threat, or is it an opportunity? We got some fascinating insights from none other than Pocholo De Leon Gonzales—aka "The Voice Master"—in an episode of Go Agri.

Francis Kiko Flores of Go Agri

AI is Growing Faster Than Ever

Artificial Intelligence (AI) isn’t some new-age invention. According to Pocholo, AI has been around since the 1950s, but its growth has exploded in recent years, especially during the pandemic. What used to take decades to develop is now being done in just a few years. It’s evolving at a pace that’s almost impossible to keep up with—changing the way we work, interact, and even perceive reality.

“So fast, it’s like a planted seed that instantly grows,” says Pocholo. “It used to take two to three years for technology to double in capability—now, it happens every minute.”

AI in Broadcasting and Voice Acting

For voice actors and broadcasters, AI is both exciting and terrifying. Imagine feeding hours of your voice into an AI system, and suddenly, that system can replicate your speech—tone, style, and all. Does that mean real voice actors will become obsolete?

Not quite.

Pocholo explains that AI is not a replacement but an enhancement. It can handle repetitive tasks, like automated customer service or narration, but it can’t fully replace the depth of human emotion. “99.9% of voice actors worldwide fear AI,” he says. “But true voice acting isn’t just about words—it’s about emotion, creativity, and connection. And AI, no matter how advanced, still lacks the human soul.”

The Danger of Deepfakes and AI Manipulation

Of course, with great power comes great responsibility—or great risks. AI is already being used to create deepfake voices, mimicking politicians and celebrities to spread misinformation. As elections approach, Pocholo warns about the potential dangers of AI-generated content. “It can be used for good or bad—it all depends on the user’s intention.”

He jokes, “Garbage in, garbage out—or ‘GIGO.’ But if you put good in, you get good out.”

How to Stay Ahead in an AI-Driven World

So, what’s the key to thriving in this AI-dominated era? Adaptation and lifelong learning.

“Technology will continue to change, but the question is—have you changed? Have you adapted?” Pocholo challenges. “If you don’t upgrade your skills, you’ll be left behind.”

For aspiring voice artists, Pocholo encourages embracing AI rather than fearing it. “Use AI as a tool, not as a competitor. Learn how to work with it to enhance your craft.”

Bringing AI into Agriculture

But AI isn’t just revolutionizing voice acting. Even agriculture is experiencing its benefits—automated monitoring, precision farming, and AI-powered fishery projects are making waves in the industry. As technology evolves, every sector, from entertainment to farming, must evolve with it.

Final Thoughts: The Human Touch in a High-Tech World

At the end of the day, technology may advance, but it’s the human touch that makes all the difference. Pocholo and his team at CreatiVoices Productions are proving that AI and humans can work together to create something extraordinary.

So, will AI take over? Not quite. But it will certainly change the game—so the real question is, are you ready to play?