AI vs Human Creativity: Is AI Taking Over Voice Production?

Pocholo Gonzales

Imagine this: You walk into a studio, record a few lines, and within minutes, AI clones your voice—ready to sing, narrate, or even deliver a speech. Sounds like science fiction? Not anymore.

In today’s world, AI isn’t just playing with technology; it’s rewriting the rules of creativity. From campaign jingles to commercials, AI voice cloning is changing how we produce and experience sound. And who better to talk about this revolution than Pocholo Gonzales, the “Voice Master” himself? Speaking on Rise and Shine Pilipinas, he shared his thoughts on how AI is reshaping the industry and whether it’s a friend or a foe to human creativity.

The AI Takeover in Music and Voice Production

Gone are the days when creating a campaign jingle took weeks of brainstorming, composing, and recording. AI now does it in minutes. It listens to your voice, analyzes its unique timbre, and recreates it—singing, narrating, or even rapping in any style you want.

And it’s not just about speed. AI-generated voices eliminate copyright issues since they’re based on your original sound. The result? A seamless, cost-effective, and customizable way to produce jingles, ads, and even animations.

Will AI Replace Voice Artists?

With AI doing all this, are voice artists in danger of losing their jobs? Pocholo Gonzales doesn’t think so.

"Mas marami pa nga magagawa," he says. Instead of seeing AI as a threat, he sees it as an opportunity. By cloning their voices, voice artists can take on more projects—whether for TV, social media, or films—without spreading themselves too thin.

Before, Pocholo had to write, compose, sing, mix, and master his own jingles. Now, AI handles the heavy lifting, leaving room for more creativity.

The Human Touch in AI-Generated Voices

But here’s where it gets interesting. Even with AI’s capabilities, it can’t replace everything. Pocholo makes it clear—while AI can generate jingles and replicate voices, there’s something it can’t fake: emotion.

A campaign jingle may sound perfect, but without human passion behind it, does it truly connect? That’s the real challenge. No matter how advanced AI gets, the magic still lies in human storytelling, emotions, and intent.

AI + Human Creativity = The Future

At the end of the day, AI isn’t here to erase human creativity—it’s here to enhance it. When used the right way, it allows artists to push boundaries and explore new creative possibilities.

So, whether AI-generated or naturally sung, the most important thing is using your talent for good and sharing it with the world. And with that, the question isn’t "Will AI take over?" but rather, "How can we use AI to create even greater things?"

What do you think? Is AI an ally or a competitor in the creative world? Let’s talk!