The Voicemaker Principles: Redefining Voice Acting and Entrepreneurship in the Philippines

When we talk about voice acting in the Philippines, there’s one name that echoes louder than the rest: Pocholo “The VoiceMaster” Gonzales. But beyond being a prolific voice artist, he is a visionary, educator, and changemaker. During his guest appearance on Go Negosyo, Pocholo laid bare not just his voice, but his values—the driving force behind his mission to revolutionize the voice acting industry.

Welcome to the world of The Voicemaker Principles—a philosophy that blends passion, purpose, and social innovation to empower individuals in the digital age.

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Voice is Power: Use It to Serve

Pocholo believes that every person is gifted with a voice, but not everyone understands how powerful that gift can be. Whether you're behind a microphone or leading a movement, your voice can inform, inspire, and ignite change.

Your voice is a gift from God. How you use it is your gift back to Him.

This isn’t just about making money or becoming a celebrity—it’s about service. It’s about using your skills to make a difference.

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Democratize the Craft

For decades, the voice acting industry in the Philippines was a closed circle—dominated by connections and legacy insiders. Pocholo broke that cycle. Through initiatives like the Certified Voice Artist Program and VoiceWorks, he opened doors for thousands of aspiring talents who never had access before.

I’m proud to say we’ve trained 80-90% of today’s new voice dubbers in the Philippines.

This principle is about access. It’s about equity. And it’s about breaking barriers.

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Create from Scratch, Then Give Back

Pocholo didn’t come from money or privilege. He built his business, Creative Voices Productions, from zero capital—just pure grit, talent, and vision. But what sets him apart is his unwavering commitment to give back.

Whether it's mentoring, providing scholarships, or volunteering in youth initiatives, his principle is simple: when you rise, lift others with you.

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Mentorship is Legacy

A recurring theme in the Go Negosyo episode was mentorship. Pocholo credited his growth to veterans like Danny Mandia, and now he pays it forward by training future generations.

If you don’t have a successor, you’re not a success.

Mentorship isn’t about ego—it’s about legacy. The Voicemaker Principle says: empower others to be better than you.

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Adapt or Get Left Behind

The pandemic changed everything. The voice acting world has shifted to home studios, remote work, and personal branding. While many struggled, Pocholo saw opportunity: democratization through digital.

He teaches students not only how to dub—but how to build a brand, record at home, and thrive independently.

This is The Voicemaker's way: don’t just adapt—lead the change.

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Stay Humble, Stay Grateful

In an industry ripe with ego, Pocholo’s core is humility. He constantly honors his mentors and reminds everyone to “never forget where you came from.”

This principle is essential. Fame fades, but character stays. Gratitude grounds the voice.

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Purpose Over Profit

Pocholo’s business model flips the usual equation: Art first, income second. He teaches that voice artistry is not just a career—it’s a calling. Money is important, yes, but it should be the result, not the reason.

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The Future Speaks Filipino

As more Filipino voice artists rise, many of them will carry the mark of The VoiceMaster. Through his principles, Pocholo has redefined what it means to speak up, stand out, and serve others.

So, whether you're a young dreamer with a microphone or a mentor shaping the next generation, remember:

Your voice has value. Your voice has power. Your voice has purpose.

Live by The Voicemaker Principles—and watch how your voice can change the world.

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Want to learn directly from The VoiceMaster?

🔗 Visit www.creativoices.com

📺 Subscribe: youtube.com/TheVoiceMaster

📱 Facebook: fb.com/TheVoiceMaster

🎙️ Join the next Certified Voice Artist Program!