Pochology Academy Talk on E-Business

On January 19, 2016, the 4th year Financial Management students of Colegio de San Juan de Letran in Manila organized a seminar entitled “SMARTCLICK: Sign Up for the Future”. Smartclick aims to encourage students to get into an online business and to study what it takes to start one.

Voice Care Philippines’ Executive Director and one of Pochology Academy’s trainers, Ada Cuaresma, was the first speaker of the event. In her talk entitled “E-Business Made E-asy,” Ada started on a motivational note by sharing her story on how she shifted from living an ordinary life to living her dreams and inspiring other people. She also shared the life lessons she learned on her journey.

Ada then proceeded to give an introduction about e-business, and how the internet has transformed the way marketing and business are done. She introduced the concept of “Information Marketing,” and how the internet allowed businesses to sell their products through education, and not through direct advertising.

At the end of her talk, Ada reminded the participants that when starting a business – traditional or online – it is best to consider their passion. She encouraged them to discover what they are deeply passionate about, and eventually turn that into profit.