AI Voice Technology: A Game-Changer in Business and Marketing

 

Myrna "Mommy N" Tam-Natividad and Pocholo Gonzales (The VoiceMaster)

Picture this: You own a business, and you're struggling to make your brand's voice heard—literally. You know marketing is key, but hiring voice talents for every campaign? That’s expensive and time-consuming. Enter AI voice technology, the game-changer that’s making waves in the marketing and business world.

Myrna "Mommy N" Tam-Natividad sat down with voice acting icon and AI advocate Pocholo Gonzales to discuss how AI voice technology is reshaping the industry. What followed was an insightful conversation filled with wisdom, humor, and a glimpse into the future of marketing.

Embracing Change: The Evolution of Voice in Business

Pocholo, a veteran in the voice industry, shared his journey of adaptation. "I started with my voice, lost a lot in the business, but I never left because I loved it. The key? Adaptation. If you love what you do, you’ll find a way to evolve."

This evolution is where AI voice technology comes in. Traditionally, businesses relied on human voice actors for advertisements, phone systems, and online content. But with AI, companies now have a powerful tool that saves time, money, and effort while delivering high-quality voiceovers.

"A lot of people in my industry are anti-AI," Pocholo admitted, "yet they use AI-generated thumbnails and social media posts. It’s ironic! AI is a tool, not an enemy."

How AI Voice Tech is Changing Marketing

Marketing has always been about connection—reaching the right audience with the right message. AI voice technology makes this easier by providing realistic, customizable voices that businesses can use instantly.

Mommy N, ever the practical entrepreneur, asked, "For small businesses, how can AI help without breaking the bank? Isn’t it expensive?"

Pocholo had a ready answer: "Actually, it’s the opposite! AI makes high-quality voiceovers accessible even for small businesses. Before, you'd have to hire a voice artist, schedule a recording, and edit the audio. Now, with AI, you can generate a professional voiceover in minutes at a fraction of the cost."

AI: The Voice That Never Fades

One of the most compelling points Pocholo shared was the ability of AI to immortalize voices. Having suffered vocal cord issues that cost him millions, he understands firsthand how AI can preserve voices.

"With AI, even if I lose my voice completely, I can still create content. My voice can live on, and that’s powerful. It’s not about replacing human voices; it’s about extending their reach."

This concept extends beyond personal use. Businesses can develop brand-specific AI voices, ensuring consistency in their messaging without the limitations of human availability.

The Future of AI in Business

AI voice technology isn’t just for commercials and branding. It's revolutionizing customer service, e-learning, and even entertainment. Imagine a future where your favorite podcast host never misses an episode because AI can fill in. Or a business where a virtual assistant answers customer inquiries with a natural, human-like voice—24/7.

Pocholo summed it up perfectly: "It’s not about whether AI will replace humans. It’s about how we use AI to enhance human creativity and efficiency. If you’re open to change, AI is your best ally."

Final Thoughts: Adapt and Innovate

The conversation between Mommy N and Pocholo was a reminder that technology is here to help us, not replace us. As AI voice technology continues to evolve, businesses that embrace it will have a significant edge.

Mommy N, clearly impressed, concluded, "So, the secret is to stay open-minded, adapt, and use AI as a tool, not a threat. I love that!"

And that, dear readers, is the key to thriving in the modern business world: Adapt, innovate, and let AI amplify your voice.