Global Voiceover Perspectives: The VoiceMaster Represents the Philippines on the WOVO International Panel

 

Global Voiceover Perspectives: The VoiceMaster Represents the Philippines on the WOVO International Panel

At the prestigious World Voices Organization (WOVO) International Panel Discussion, some of the world's top voice artists came together to discuss marketing strategies, global opportunities, and the evolving role of voice acting across borders. 

Representing the Philippines was none other than Pocholo De Leon Gonzales, widely known as The VoiceMaster, who delivered an inspiring glimpse into the power of Filipino voice artistry on the world stage.

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“Your name must work harder than your voice if you want to be global.”

Pocholo Gonzales shared how he built his reputation not by chasing after clients, but by ensuring that when people searched for "Filipino Voice Artist," his name would be the one they found.

Through the creation of Creative Voices Productions, VoiceWorks, and the Certified Voice Artist Program (CVAP), Gonzales developed not just a thriving career—but a whole industry ecosystem that empowered over 10,000 aspiring Filipino voice talents.

He reminded the global audience:

You don't need to have perfect English or the best microphone to succeed internationally. You need positioning, branding, and purpose.

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Niche Power: How Filipino Voices Conquered Global Markets

Gonzales emphasized the massive opportunity in Tagalog and Filipino localization, from IVR systems to dubbed anime, Korean dramas, and Latin telenovelas. With over 10 million Filipinos abroad, the demand for authentic Filipino voiceovers remains strong.

He highlighted that 80% of his work comes from outside the Philippines, servicing clients in the U.S., Europe, Australia, and the Middle East.

Filipinos are everywhere. Where there's a Filipino, there's a market for a Filipino voice.

He also shared how he maximized platforms like Voices.com and Voice123, and remained loyal to platforms that uphold quality and professionalism, consciously avoiding race-to-the-bottom sites like Fiverr.

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From Solo Talent to Movement Maker

Unlike traditional voice artists who kept opportunities for themselves, Gonzales chose a different path: he multiplied himself.

By building training programs, advocacy groups, and industry communities like Certified Voice Artist Philippines (CVAP), he empowered ordinary Filipinos to launch their careers as voice artists without gatekeepers or barriers.

“I created my own competitors to make myself obsolete. Because true leadership is not domination—it’s duplication of greatness.”

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The VoiceMaster’s Global Legacy

Pocholo Gonzales's impact reached far beyond national borders. His presence at WOVO proved that the Filipino voice is no longer a hidden gem—it is a powerful, recognized force in the international arena.

He closed with a message not just for Filipinos, but for every aspiring voice artist across the world:

“The world doesn’t just need your voice. It needs your story, your struggle, your soul. Speak not just to be heard, but to be remembered.”

 

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